Apple’s Silent Change To IDFA And What It Means For AdvertisersFor tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021…Jul 20, 2021Jul 20, 2021
Success by DesignDesign is everywhere in our lives, both as something seen and something experienced. The seeing is easy-the clothing you wear, the art on…Jul 20, 2021Jul 20, 2021
TCF 2.0 : Why it MattersWe’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that…Jul 20, 2021Jul 20, 2021
Converging Online and Offline MarketingIf you’re a smaller brand or startup emerging in places like Facebook and Instagram it’s easy to think that the only marketing you need to…Apr 1, 2021Apr 1, 2021
How Publishers Can Win in the Social WorldWe were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 — we’re still…Mar 19, 2021Mar 19, 2021
How Contextual 2.0 Will Drive The Next Phase of Digital TargetingThe degradation of the third-party cookie is causing seismic shifts in the advertising identity ecosystem. We have already seen the impact…Feb 28, 2021Feb 28, 2021
Advertising at the speed of 5GWhether it’s the newest TV, computer, tablet, or-the most notorious device of all-the everchanging smartphone, as consumers we rush to…Feb 28, 2021Feb 28, 2021
The Dissolution of IDFAWith the release of iOS14, Apple has stated that IDFA will no longer be auto-enabled on devices for each app. IDFA is the device level…Feb 28, 2021Feb 28, 2021
TECHSPLAININGYou know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it…Feb 26, 2021Feb 26, 2021
THINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONESA lot has changed since the first ad ran on a television screen. Last year happened to be the 75 th anniversary of the TV commercial…Feb 26, 2021Feb 26, 2021
