KargoApple’s Silent Change To IDFA And What It Means For AdvertisersFor tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021…3 min read·Jul 20, 2021----
KargoSuccess by DesignDesign is everywhere in our lives, both as something seen and something experienced. The seeing is easy-the clothing you wear, the art on…2 min read·Jul 20, 2021----
KargoTCF 2.0 : Why it MattersWe’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that…3 min read·Jul 20, 2021----
KargoConverging Online and Offline MarketingIf you’re a smaller brand or startup emerging in places like Facebook and Instagram it’s easy to think that the only marketing you need to…4 min read·Apr 1, 2021----
KargoHow Publishers Can Win in the Social WorldWe were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 — we’re still…3 min read·Mar 19, 2021----
KargoHow Contextual 2.0 Will Drive The Next Phase of Digital TargetingThe degradation of the third-party cookie is causing seismic shifts in the advertising identity ecosystem. We have already seen the impact…5 min read·Feb 28, 2021----
KargoAdvertising at the speed of 5GWhether it’s the newest TV, computer, tablet, or-the most notorious device of all-the everchanging smartphone, as consumers we rush to…3 min read·Feb 28, 2021----
KargoThe Dissolution of IDFAWith the release of iOS14, Apple has stated that IDFA will no longer be auto-enabled on devices for each app. IDFA is the device level…3 min read·Feb 28, 2021----
KargoTECHSPLAININGYou know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it…2 min read·Feb 26, 2021----
KargoTHINK SMALL: SMARTER VIDEO PRACTICES FOR SMARTPHONESA lot has changed since the first ad ran on a television screen. Last year happened to be the 75 th anniversary of the TV commercial…4 min read·Feb 26, 2021----